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Revenue & GTM Advisory

Turning Fintech Capability into Financial Services-Ready Commercial Traction

ribbit consulting provides senior level advisory to help fintechs design revenue and go-to-market strategies that reflect how enterprises actually buy.


This work focuses on positioning, strategy, and commercial clarity before execution begins.

What We Help With:

Enterprise Ready Positioning & Messaging

  • From features to outcomes financial services firms trust.

  • Clarify the single business problem you solve for regulated buyers

  • Translate features into financial, operational, and regulatory outcomes

  • Frame value in euros saved, hours removed, and risk reduced

  • Stress-test messaging against real buyer personas (CFO, CRO, COO)

  • Align pitch decks, websites, and commercial narrativesOutcome:

  • Buyers immediately understand why you matter and can repeat your value with confidence.

Go-to-Market Strategy for Regulated Buyers

  • Built for long, committee-led sales cycles.

  • Map real buying committees and veto points

  • Identify where deals are actually won and lost

  • Align sales motion to 12–24 month enterprise cycles

  • Define realistic ICPs and account prioritisation

  • Reduce over-optimistic, hope-driven pipelines

Outcome:

Fewer “no decisions”, stronger pipelines, and deals that progress with intent.

Regulatory & Risk-Led Commercial Positioning

Turning regulation into advantage.

  • Reframe operational resilience, AML, and data requirements as buyer value

  • Position compliance as an enabler of speed, control, and confidence

  • Align product, messaging, and GTM strategy with regulatory reality

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Outcome:
Regulation strengthens your commercial case instead of stalling it.

Turning Fintech Capability into Financial Services-Ready Commercial Traction

  • Enterprise-ready positioning and messaging

  • Go-to-market strategy for regulated buyers

  • Regulatory and risk-led commercial positioning

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