Partner Channels are an effective way for companies to build indirect sales channels to maximise their chances of winning new business. Watch this podcast to learn how to select the right type of partners, avoid pitfalls along the way and make the partnership relationship a win win for both parties

AI is no doubt a game changer for B2B sales and this article by McKinsey lays out some powerful use cases https://www.mckinsey.com/capabi...

How Can AI Drive More Sales Engagement