Do you really know what it takes to build repeatable revenue?
 
Too many founders and sales leaders chase the wrong deals, celebrate vanity metrics, or scale before their business is truly ready. The result? Burnout, wasted investment, and stalled growth.
 
Revenue Realism & Resilience is a no-nonsense playbook for anyone serious about building a sales engine that works in the real world. Drawing on over 30 years in B2B tech sales and leadership, Antony Bream shares hard-won lessons, frontline stories, and his proven PRINCE™ methodology for qualifying and closing the right deals.
 
You’ll discover how to:
 
Navigate the transition from founder-led sales to a professional sales team.
 
Avoid the costly mistakes that kill growth before it starts.
 
Qualify, prioritise, and convert opportunities with a repeatable process.
 
Align sales, marketing, and product around one commercial truth.
 
Build resilience — in your pipeline, your team, and yourself.
 
Packed with practical frameworks, examples, and candid insights, this book is for startup founders, sales leaders, and anyone under pressure to deliver results.
 
Whether you’re aiming for your first £1M ARR or scaling towards £10M+, this guide shows you how to achieve growth that lasts.
 
If you’re tired of sales “hacks” and want a grounded, battle-tested approach to winning business — this is your guide.