The Leap

Make the Leap Happen with ribbit

Welcome to ribbit.

As a Specialist Business Advisor and Executive Coach I am here to help you and your business realise your full potential from executive coaching to go to market consulting. 

If you’re feeling lost, stressed or not sure how to take your business to the next level I’ll help you move forward in a confident, clear and organised way.


About Me

Passionate Business Advisory and Executive Coaching Professional

30 years professional experience in the IT / software industry working for blue chip and start-up companies complimented with specialist training in psychology for executive coaching.

I specialise in guiding people and companies to identify and reach personal and company goals to their full potential.

Please get in touch to schedule a free consult to explore how I can help you make the leap happen.


Specialist Business Advisory and Executive Coaching Services

Supporting and Empowering Your Success

Image by Markus Spiske

Business Advisory

I work with clients who are starting, running and growing their business which is hard with many distractions, key decision points and conflicting priorities to help them reach the next level.

Typically working closely alongside founders and 'C' suite of enterprise and start-up organisations across many disciplines from R&D, Customer Success and Sales to board level management I have experienced and resolved many of the issues you might be facing to cross the chasm and grow your business.

With my coaching sessions, based on cognitive behavioural techniques, we can explore and resolve immediate and longer term issues with my ultimate aim to make you become your own self-coach for sustainable change.


Sales Advisory

This service is a favourite among many of my clients, as it is often how you sell your product or service that is the most challenging part of running your business.

My job is to give you the advice, tools and techniques to achieve a successful go to market sales strategy based on 30 years experience.


I have built a unique best practice for how you tackle the most common sales issues from pipeline creation, business development and value proposition definition to negotiating profitable contracts and closing deals.


Executive Coaching

Through a combination of specialist training in psychodynamic executive coaching and experience working with startup and scaleup companies I take founders and their companies to the next level.

Executive coaching isn't about telling you what to do but uses a technique of carefully thought out questions and hypotheses to help you get the clarity and focus you sometimes feel is missing.

Each coaching session ends up with a set of targeted goals and commitments helping to drive you and your company to its full potential.


Client Testimonials


It was great working with Antony, he was able to understand our requirements quickly and identify key areas of focus, particularly with regards to developing customer relationships, prioritising and strategies for growth. He listens, supports and empowers you to take ownership and enjoy the sales and marketing process. His combination of business consulting and coaching was a real benefit.

Helen Watson - Director @ Innova Design


Antony has worked with me and my business on a number of occasions as a consultant and a coach and I am impressed with his ability to quickly understand a complex business situation and bring teams together to make the most of an opportunity. He always has a relevant real world example on hand to bring hypothetical scenarios to life and help solve difficult problems.

Craig Willis - CEO @ Skore


Antony is a solid, seasoned commercial professional that delivers rapid results from a standing start. He builds strong relationships across internal and external stakeholders, implementing fast go-to-market strategies that leverage his far-reaching network and include well-honed measurement and analytics tools. On a personal level, Antony exhibits integrity and passion for his role, is a true team player and inspires across many levels of an organisation. A pleasure to work with, and learn from.

Karen Quinn - Global Head of Marketing @ AimBrain


Antony is a sales pro. He provides insightful and spot on advise on all aspects of sales and the sales process. An advisor you can trust

Gary Davies - Commercial Director Public Sector @ Empactis


We engaged Antony to help us with a specific sales opportunity to an organisation in a sector we were not familiar with which made us feel out of our depth. Through the use of Antony's PRINCE analytical model this brought insight and clarity to the discussion and walked us through and challenged our understanding of the opportunity. The last thing Antony pushed us on was, "what's the value proposition, why should they buy from TalkFreely and not the other vendors". Remarkably, the last thing the vendor panel said was "we've only got a couple of minutes before we need to wrap up this presentation, help us out, what's the TalkFreely value proposition, help us position your organisation" – we were fully prepared. We won the deal and the feedback was that they appreciated our candid and clear response to that last question (which we assume they asked all of the vendors)

Michael Allen - CEO @ Brilliant Innovation

Foggy Waters

“Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.”

Lao Tzu


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