Revenue Leadership for Founders Who Need More Than Introductions
II’m Antony Bream, founder and Managing Director of Ribbit Consulting, where I help B2B technology founders and scale-ups solve one of the biggest challenges in today’s market: turning innovation, investment and ambition into structured, repeatable revenue growth.
With more than 30 years’ experience across fintech, regtech, SaaS and financial services, I work at the intersection of commercial growth, enterprise sales, operational resilience and market execution. My focus is not simply advisory. I help founders build the commercial operating system needed to scale — combining structured revenue transformation, proprietary sales and buying IP, partner ecosystem acceleration and targeted access to market.
In a market where traditional pipeline models are breaking down, buyers are harder to reach, and AI is reshaping how organisations evaluate and purchase technology, founders need more than introductions, generic consulting or outsourced sales activity. They need clarity, structure and a revenue engine aligned to how modern enterprise buyers actually make decisions.
My approach combines practical execution with proven frameworks including PRINCE™, PPVVCC, Revenue Engine Behaviour and the Symbiotic Selling model — helping organisations align product, marketing, sales, partners and buyers into a measurable growth system capable of supporting enterprise-scale expansion.
Alongside this, I work closely with banks, insurers, fintechs and technology providers on operational resilience, financial crime, governance, AI adoption and third-party risk. As a fractional commercial and strategic advisor, I support organisations modernising AML, GRC, operational resilience and digital infrastructure strategies with a focus on trust, evidence, commercial credibility and execution.
The result is a grounded, execution-focused approach that helps founders and leadership teams accelerate market access, improve commercial predictability and build scalable growth in increasingly complex and highly scrutinised environments.
A Game-Changer for Sales Leaders
"Revenue Realism & Resilience" is packed with real-world, actionable advice and practical frameworks that cut through the fluff. Antony Bream shares invaluable lessons from decades in B2B sales—helping you avoid common pitfalls, build scalable systems, and foster true resilience in your team and yourself. Highly recommended for anyone serious about sustainable growth."
What I Do
Direction
Sales Enablement & Coaching
• Practical sales training linked to live deals
• 1:1 and team coaching
• Pipeline & forecast discipline
• Manager feedback & enablement
“This is where strategy becomes habit.”
Execution
Sales Enablement & Execution
• Practical sales training linked to live deals
• 1:1 and team coaching
• Pipeline & forecast discipline
• Manager feedback & enablement
“This is where strategy becomes habit.”
Results
Revenue Outcomes
• Higher-quality pipeline
• Shorter, cleaner sales cycles
• More reliable forecasting
• A common sales language
• Teams that sell with confidence and consistency
“This is what leadership actually cares about.”
Founder Revenue & GTM Diagnostic
I work directly with founders, CCO’s and Sales Leaders to define how the business should grow — not just how fast.
This includes:
• Revenue strategy and GTM design
• Qualification and deal governance (PRINCE™)
• Sales structure and role clarity
• Partner-led growth strategies
Sales Enablement & Execution
Sales training at ribbit consulting is never generic and never theoretical.
It is used as an execution tool to embed strategy into:
• Real opportunities
• Real pipelines
• Real leadership decisions
Typical work includes
• PRINCE™ qualification workshops using live deals
• Deal reviews and pipeline coaching
• Sales manager coaching to reinforce behaviour
• Forecast hygiene and cadence building
Sales training without context doesn’t change outcomes.
That’s why enablement is always tied to what the team is actually trying to close.
Revenue Outcomes
For founders who need senior input without hiring too early.
• Interim / fractional CRO or GTM lead
• Board-level reporting and challenge
• Hands-on leadership of sales execution
• Confident sales forecasting for ARR
• Increased ACV across all client
• Preparation for fund raising rounds
How we work
Diagnose
We get honest about:
• Pipeline reality
• Deal quality
• Sales behaviour
• Leadership constraints
Design
We define:
• The revenue model
• The sales motion
• What good looks like at each stage.
Execute
This is where training & coaching sit:
• Team workshops
• Deal-based coaching
• Operating cadence
• Leadership reinforcement
Measure
We track:
• Conversion quality
• Forecast reliability
• Revenue confidence
Testimonials
I help B2B tech and regulated scale-ups turn founder led sales, weak pipeline discipline and
adhoc advisory into a repeatable revenue engine.
Daniel Lawrence - Co-Founder of Bots For That
"There are only a few people you can really speak to as a founder. Antony acted as a sounding board and gave me, in a non pushy way, a clear laser focus on my priorities to solve my own problems by asking the right questions"
“What a beautiful self reflective authentic sales book - finally !!
Written and explained from the real life scar tissue of trying to scale software sales. No academic BS. I love how Antony aligns the buyers journey to the solution (and not the other way around). This is a great read for founders and seasoned sales professionals looking to sharpen the mind in a market of AI and SaaS meaningless marketing hyperbole - great read. Well done Antony Bream brilliant first book!”
Martin Cade, Senior Account Director in Financial Services
“I’ve worked with Antony Bream in both start-up and scale-up
environments, and i’ve seen first-hand how his PRINCE™ methodology transforms sales performance. Revenue realism & resilience distils decades of proven experience into a clear, repeatable system that works in any market. If you want to grow revenue with focus and resilience, read this book.”
John Santhosh, CEO & Founder, Gieom
It was great working with Antony, he was able to understand our requirements quickly and identify key areas of focus, particularly with regards to developing customer relationships, prioritising and strategies for growth. He listens, supports and empowers you to take ownership and enjoy the sales and marketing process. His combination of business consulting and coaching was a real benefit.
Helen Watson - Director @ Innova Design
Antony has worked with me and my business on a number of occasions as a consultant and a coach and I am impressed with his ability to quickly understand a complex business situation and bring teams together to make the most of an opportunity. He always has a relevant real world example on hand to bring hypothetical scenarios to life and help solve difficult problems.
Craig Willis - CEO @ Skore
Antony is a solid, seasoned commercial professional that delivers rapid results from a standing start. He builds strong relationships across internal and external stakeholders, implementing fast go-to-market strategies that leverage his far-reaching network and include well-honed measurement and analytics tools. On a personal level, Antony exhibits integrity and passion for his role, is a true team player and inspires across many levels of an organisation. A pleasure to work with, and learn from.
Karen Quinn - Global Head of Marketing @ AimBrain
Antony is a sales pro. He provides insightful and spot on advice on all aspects of sales and the sales process. An advisor you can trust.
Gary Davies - Commercial Director Public Sector @ Empactis
Antony is a constant source of inspiration with boundless knowledge of software sales and business development allowing him to quickly appraise and identify the best commercial opportunities to focus on.
For business leaders looking to drive their revenue harder, even if it is just an initial chat, I'd strongly recommend reaching out to find out how Antony can impact your business.
Jim Fell - CEO & CoFounder at Credit Canary
Core Proposition
Helping Fintechs Break Through the Real Barriers to Enterprise Financial Services with Realism & Resiliency
Building great technology is no longer the hardest part of selling into financial services.
Getting trusted, shortlisted, and approved is.
ribbit consulting helps fintechs overcome the real barriers to entry in enterprise financial services by turning strong products into credible, financial service-ready propositions that win long, complex enterprise deals.
Enterprise Financial Services firms do not buy innovation for innovation’s sake.
They buy risk reduction, confidence, and predictable outcomes that benefit their business in ways that no one else can. The Fintechs that can spot the gaps in risk and opportunity management and innovation are the real winners if only they can turn product to profit.
Who We Work With:
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Fintech founders and teams selling into banks, insurers, and asset managers
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Scale-ups preparing for enterprise expansion
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Sales and GTM leaders facing long or stalled sales cycles
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Boards seeking realistic routes to regulated market revenue
How We Engage
We work flexibly depending on need:
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Fractional advisory
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Fixed-scope engagements
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Deal-specific intervention
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Board and leadership support
Always Practical. Always Outcome Driven. Always Realistic. Always Sustainable.
Bottom Line
Financial Services companies do not buy the best technology.
They buy the least risky path to progress and profit.
ribbit consulting enables fintechs to become that path.
Working With the Best Clients and Partners
